It’s that time of year, when hordes of students head back to school.
Makes me almost miss the chance to get a new backpack and school clothes.
In the spirit of lifelong learning, here are a few upcoming events—all virtual—to sharpen your knowledge and skills.
Generalist vs. Specialist: Which Is Better for Writers in a Tough Economy?
Free live debate – 2-3 pm EDT, Sept. 17, online, free
Join Peter Bowerman, "The Well-Fed Writer," who’s made a great writing living as a generalist since "day one" of his career in 1994, as he squares off against über-specialist Michael Stelzner, international authority on white papers and author of the book Writing White Papers.
Telling Stories to Generate Revenue
BtoB Magazine Webcast – 2-3 pm EDT, Sept. 17, online, free
An expert panel will share the why, when, where and how of storytelling for revenue. Along the way, they will provide detailed examples demonstrating unique content and formats.
The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course
a Stories That Sell webinar – 12-1 pm MDT, Sept. 29, online, $24
Learn simple strategies to improve your customer stories, and the whole process with customers – with less stress and delay. Boost customer participation, get case studies done in less time, create case studies that win more sales, and enhance relations with customers in the process.
Copywriting Success Summit 2009
online summit – multiple dates in October, online, $297 before Sept. 24!
What do successful writers know and do differently that makes them so successful? How do they generate quality leads and win better clients? Now you can learn their tactics. Discover how to grow your writing business during this economic slump.
After coming back from the holiday break, I'm more aware than ever how complicated life has become.
I've got four email accounts to log into, and an encrypted file that holds 18 different usernames and passwords for various sites I use. And that's not even all of them.
As usual, there's also quite a bit on the to-do list.
How do I settle down and focus? The true focus in my day comes in the act of storytelling, the crafting of case studies and success stories. To do them well, I have to set everything else aside for that time.
I need that focus to weave the pieces of the story together into a compelling whole.
When well-written, a story commands the same kind of complete attention from readers. It has the power to pull them into focus despite all the chaos around them.
Among millions of marketing messages, a story gets noticed and draws audiences in in a way that shouting never can. And it keeps readers there, engaged and moving along the tracks of the narrative, until resolution.
Maybe it's about getting back to our roots, to simpler times. Prehistoric people explained their past, present and future in story formats. Today, we still communicate best in this format, whether it's explaining something to a child or conveying the value of enterprise software.
What do you think, is story the answer to simplifying communication in our complex world?