A CEO’s Storytelling Manifesto
Storytelling has always been important to human society. From our earliest days, it’s how we learned and understood the world.
Now, a CEO of a successful software company suggests that storytelling is critical to companies during this economic downturn.
Tom Nies, founder and CEO of 40-year-old software company Cincom Systems, says:
"Companies must be willing to play a larger part in the success stories of their customers, not only in the singular success of selling a product or service to a customer. We all must work together to create new stories out of the current downturn."
Read Nies’ 12-slide manifesto, "Stories, Storytelling, Story-Selling in Business."
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