The First Book on Case Studies – Now Available!
Ten years ago this month, my phone rang.
On the other end was a client with a new project—a case study on one of the software company’s satisfied customers.
Admittedly, as a corporate freelance writer, I’d never heard of case studies—let alone knew how to approach one.
I searched the web, looked in bookstores, and asked around. Yet I couldn’t find any information on the "whys" or "hows" of customer case studies.
I forged ahead anyway, and in the process discovered a love for storytelling.
Over the past decade, that one project has led to hundreds more for dozens of companies.
Giving Away 10 Advance Copies of “Stories That Sell”
I've got extra advance copies of my book. Maybe you can help!
In just six weeks, in early January, the first book on customer case studies will be available: Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset.
As part of this long book process, I printed advance copies to send to various industry folks for testimonials to go inside. Now, that's behind me but I still have some extra books.
Why not give several away to people on the ground working on customer stories in some way, or learning the business?
I'm looking for a mix of people with different experience levels, writers, marketing and sales managers, consultants and business owners, interested in reading an advance copy and answering four questions afterward:
- Why did you read this book?
- What did you learn that you didn't know before?
- What information in Stories That Sell is the most valuable to you right now?
- What would you tell a friend about Stories That Sell?
Those answers will go on the Stories That Sell web site, with your name, to help others understand the book better.
Bear in mind that the advance copies are not fully complete and are lower print quality, but it's 95% the same as the final version.
Send your name and mailing address to me at casey@storiesthatsellguide.com, with the subject line "Stories That Sell," and I'll get a book out to you this week. Act fast to be one of the first to be considered!
(Don't post your address here, unless you want everyone else to know it too.)
Order from this site and get TWO bonuses!
Companion ebooks to Stories that Sell!
Get the most out of Stories that Sell with The Marketer's Toolkit AND The Writer's Toolkit. These additional resources provide proven tips to help you succeed with success stories.
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