When a “Dated” Case Study is OK
Rarely do I include dates in a customer story. Numbers such as dates or specific product release versions can make a story look outdated more quickly.
However, if you want to show longevity or durability, go ahead and include dates. In that case, the older the date, the better.
I just included an install date of 2004 in a success story on a green technology product. The fact that the system still runs, with very minimal maintenance, demonstrates its longevity and ease for the customer – one of the messages the vendor wants to convey.
Order from this site and get TWO bonuses!
Companion ebooks to Stories that Sell!
Get the most out of Stories that Sell with The Marketer's Toolkit AND The Writer's Toolkit. These additional resources provide proven tips to help you succeed with success stories.
Recent Comments