What Works in Customer Success Stories: The Online Intro Page
Content marketing is about giving audiences access to the TYPE of content they want to consume. For customer success stories and case studies, increasingly that means multiple formats – written (summaries and longer versions), audio and video.
How do you organize your success story content on your site?
I came across some paper recycling case studies created by the Paper Industry Association Council. They effectively created a "home page" for each case study.
They introduce the organization on a single page with a short overview. Then they give you the option of viewing a testimonial video (less than one minute), reading the written case study and looking at additional resources.
In particular, I like the attractive graphics that tie into the story on this intro page. It’s all very inviting.
Check out the intro page for the success story on Stanford University’s campus recycling program.
What do you think about this intro page, or home page concept for success stories?
Order from this site and get TWO bonuses!
Companion ebooks to Stories that Sell!
Get the most out of Stories that Sell with The Marketer's Toolkit AND The Writer's Toolkit. These additional resources provide proven tips to help you succeed with success stories.
Recent Comments