Geico’s Real Customers
Many commercials use customer success stories, but Geico insurance has taken a creative twist the past few years. Instead of using just a real customer, or just a celebrity, they use both in tandem – creating a very engaging ad.
But are the ads effective in selling Geico insurance? If the purpose of customer stories is to create credibility, educate prospects and validate services, then do these ads work?
Order from this site and get TWO bonuses!
Companion ebooks to Stories that Sell!
Get the most out of Stories that Sell with The Marketer's Toolkit AND The Writer's Toolkit. These additional resources provide proven tips to help you succeed with success stories.
Recent Comments