the complete guide to success story marketing

Back to School – Fall Event Roundup

Author: ; Published: Sep 11, 2009; Category: Uncategorized; Tags: , , , ; No Comments


It’s that time of year, when hordes of students head back to school.

Makes me almost miss the chance to get a new backpack and school clothes.

In the spirit of lifelong learning, here are a few upcoming events—all virtual—to sharpen your knowledge and skills.

Generalist vs. Specialist: Which Is Better for Writers in a Tough Economy?
Free live debate – 2-3 pm EDT, Sept. 17, online, free
Join Peter Bowerman, "The Well-Fed Writer," who’s made a great writing living as a generalist since "day one" of his career in 1994, as he squares off against über-specialist Michael Stelzner, international authority on white papers and author of the book Writing White Papers.

Telling Stories to Generate Revenue
BtoB Magazine Webcast – 2-3 pm EDT, Sept. 17, online, free
An expert panel will share the why, when, where and how of storytelling for revenue. Along the way, they will provide detailed examples demonstrating unique content and formats.

The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course
a Stories That Sell webinar – 12-1 pm MDT, Sept. 29, online, $24
Learn simple strategies to improve your customer stories, and the whole process with customers – with less stress and delay. Boost customer participation, get case studies done in less time, create case studies that win more sales, and enhance relations with customers in the process.

Copywriting Success Summit 2009
online summit – multiple dates in October, online, $297 before Sept. 24!
What do successful writers know and do differently that makes them so successful? How do they generate quality leads and win better clients? Now you can learn their tactics. Discover how to grow your writing business during this economic slump.

Why Smart Writers Excel…

Author: ; Published: Aug 24, 2009; Category: Uncategorized; Tags: , , ; No Comments

Eleven years ago, I took the plunge.

I left a salaried journalism job to become a freelance marketing copywriter.

I quickly learned that writing skills aren't all you need to be successful./p>

You have to know how to market and sell your services as well—something that doesn't come naturally to most writers.

I've learned much along the way, and am still picking up fresh tips.

Click for a free sample class - Copywriting Success Summit

That's why I'm excited to share with you details of Copywriting Success Summit 2009 – the online event for writers seeking to grow their businesses.


There are tons of businesses looking for good writers. Yet, most writers just don't know how to market themselves well.

Last fall, the world's leading business copywriters came together and shared their insight in a special online event called Copywriting Success Summit 2008. Hundreds of freelance writers attended and transformed their businesses.  In fact, 98 percent of the attendees said they'd attend again.

This year, Copywriting Success Summit 2009 will help you fast-track your business growth, attract better leads and win higher-caliber clients-all while earning more money.

I'll be sharing what I've learned, along with many of the world's top business copywriting superstars, such as Peter Bowerman (Well-Fed Writer author), Steve Slaunwhite (Start & Run a Copywriting Business author), Michael Stelzner (Writing White Papers author), Marcia Yudkin (Persuading on Paper author), Nick Usborne (Net Words author), Chris Garrett (Problogger author), Chris Marlow (the original copywriter's coach), Pete Savage, and Ed Gandia. Together this "who's who" team of business copywriters will help you succeed using practical sales and marketing tactics.

Whether you're a "work from home" copywriter or a "moonlighter" seeking to jump into business copywriting as a career, this event is for you.

And the great news is it's a live online event you can attend from your home or office (forget about travel expenses).

Go here to learn more:

Here's to your success!

Casey Hibbard

P.S. If you act now, you'll get 40% off. There are more than a dozen original professional development sessions for freelance copywriters.