Stories that Sell
Ten years ago, my phone rang.
On the other end was a client with a new project—a case study on one of the software company’s satisfied customers.
Admittedly, as a corporate freelance writer, I’d never heard of case studies— let alone knew how to approach one.
I searched the web, looked in bookstores, and asked around. Yet I couldn’t find any information on the "whys" or "hows" of customer case studies.
I forged ahead anyway, and in the process discovered a love for storytelling.
Over the past decade, that one project has led to hundreds more for dozens of companies.
A lot has changed since that day
- From Fortune 500 companies to independent consultants, organizations are seeing the power of a few good stories from their happiest customers
- Customer stories are now a staple of companies looking to differentiate themselves in an ever-more-competitive climate—especially as buyers’ budgets are cut
- Over the past 10 years, the public has come to trust "strangers with experience" over nearly every other source of information
Finally, the first book on Success-Story Marketing™
Most significantly, I’ve learned—literally—a book’s-worth of knowledge about creating, managing and using customer stories.
I set to work putting down all my battle-tested experience with customer stories.
PLUS, I interviewed dozens of companies and industry experts about their best practices and insight on case studies and success stories.
Now, all that information is available in a single resource:
Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset
Stories That Sell introduces a proven process for leveraging current successes into new sales.
Learn how to:
- Uncover your most satisfied, successful customers—and get them to say "yes!" to sharing their stories publicly
- Move success stories smoothly through the Seven-Step Customer Story System, from choosing to using stories
- Conduct interviews that bring out details most important to your potential customers—increased sales, employee retention, website traffic, and more
- Use customer stories to achieve your sales, marketing and PR goals faster
- Apply storytelling techniques that attract buyers and move them to act
- Avoid common roadblocks that can derail a customer story
- Repurpose a single success story in dozens of different ways
Don’t take my word for it
But if I’ve learned anything, it’s that others say it much better than I can.
Writers, marketing managers and business owners have weighed in on Stories That Sell, and the response has been overwhelmingly positive.