Is an Anonymous Case Study Worth the Time – and Money?
Your 8-Point Media Plan for Spreading Customer Case Studies
One Change to Get More Traffic to Your Customer Case Studies
What Marketers and Buyers Really Think About Case Studies
One Simple Change for More Compelling Case Studies
How to Add Spice to a No-Name Case Study
The Year of the Crappy First Draft
What Types of Companies Need Case Study Writers?
Six Tips for Mastering the 1-Page Success Story
Turn Your Sales Conversations – and Conversions – Around
Copywriters: Are Your Clients Leaving You Behind?
10 Best Reasons to Invest in Customer Case Studies
Freelance Case Study Writers: What Clients Want
If You Could Write Faster, What Could You Accomplish?
Six Ways to Engage Prospects’ Brains with Stories
How a Fast-Growing Company Sells with the Voice of the Customer
Case Study Writers: 10 Vital Marketing Questions to Ask Your Client
50% of Software Company’s Case Study Traffic from Social Media
Are your Case Studies LONG Enough?
Kronos Retools Case Studies after Insightful Sales Rep Feedback
6 Ways to Make a Case Study “Click” with a Hot Prospect
The Most Compelling Way to START a Case Study
Add Drama to Case Studies – the ‘Save-the-Day’ Story
7 Ways to Pitch Your Case Studies for PR
Why Aren’t You Blogging Your Customer Stories?
How Microsoft Brings Hundreds and Thousands to its Case Studies
Testimonial or Case Study- What do You Really Need?
The 5 Things Small Vendors Do to Get Big-Name Case Studies
3 Reasons to Spread Customer Stories INSIDE the Company
The 3-Minute Guide to Making Customer Stories ‘Social’
5 Ways Case Studies Can SCARE off Prospects
3 Ways Customer Success Stories Help Land Awards
Help Nonprofits Sell Better with Stories
Getting Short-Listed and Winning Work: Include Case Studies in Every Proposal
Debunking the Lead Gen Myth: 40% Conversion Rate Using Case Studies for Lead Gen
Customer Stories – When Video, When Written?
3 Ways to Get Nervous Prospects off the Fence
25 Different Ways to Use Your Customer Case Studies
A Winning Strategy for Landing Big-Name Customer Stories
7 Customer Motivators – That Don’t Include Discounts! Tried-and-True Tactics to Encourage Customers to Tell their Stories
‘Strangers with Experience’ Trump Your Own Marketing
Got a Hot Customer Story for the Media? Plan your Pitching Approach
Never a Better Time for ROI: A Primer on Getting the Numbers You Need
Case Study Writing Tip #4: Don’t “Wing” Customer Interviews
6 Ways to Maximize Your Investment in Customer Stories
Optimizing Success Stories for Search Engine
What’s in Your Success-Story Pitch Package?
A Story Makes Your Message ‘Stick’
Timing Your Customer Case Studies – Capture the Most Emotion and Detail Early in the Customer Relationship
Opportunities Missed! – Between Gap in Case Study Use and High Rate of Effectiveness
Study Reveals Business Technology Buyers’ Need for Content
What’s Your Thank-You Protocol?
Incenting Sales to Share References
Surprise! The #1 Thing Customers Want in Exchange for Reference Participation
Boost Loyalty, References with Customer Communities
Is Timing Everything when it comes to Success Stories?
Should You Ask for Stories in the Initial Sales Contract?
Evangelize Sales Best Practices with Internal Sales Success Stories
Educate Your Sales Team with Sales Case Studies
Reach Your Reseller Audience
The Nuances of Marketing to IT Pros
Make Your Case in the Face of Sales Objections
Trouble Getting Customer Buy-in? Compromise with Limited – But Still Highly Effective – Case Study Use
Repurpose Success Stories for Contributed Articles
Selling Deeper into Existing Accounts
Enhance Sales Reps’ Cooperation in Securing Customer Stories
When Securing Customer Buy-in, It Matters Who Asks
Make it Simple for Prospects: Keep Case Studies with Other Product Communications on Your Corporate Site
A Don’t-Miss Step: Formally Thank Featured Customers
Biggest Names Not Always the Best, When Choosing Customers to Feature
Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset, and president of Compelling Cases Inc.
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