A “Stories that Sell” Online Course The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course

Because Customer Case Studies Simply Aren’t Like any other Marketing Project

Convince more customers to share their story

Complete case studies faster

Increase your results with every case study

Plus, get the BONUS, “The Marketer’s Customer-Story Toolbox” – a rich PDF companion of checklists and resources to manage case studies and success stories from start to finish.

Dear marketer or writer:
You know how to go about the usual marketing communications project—a brochure, email campaign or web site.

But customer case studies and success stories, well, they’re a whole different animal.

Not only is the process different. The stakes are higher.

Why? Customer stories intimately involve your happiest customers.

It’s important to get those customers engaged from the start, and happy throughout the process.

If you and your team don’t manage the project a certain way, you risk…

• Not getting buy-in from your best customers
• Projects dragging out, or worse, never getting completed at all
• Failing to capture the stories that will advance your sales and marketing

Better Results, Happier Customers

Managing customer case studies isn’t difficult. It just requires a different approach.

Learn simple strategies to improve your customer stories, and the whole process with customers – with less stress and delay.

Boost customer participation

Get case studies done in less time

Create case studies that win more sales

Enhance relations with customers in the process

Tips You Can Put in Use – Immediately

In this one-hour webinar, take away dozens of tips for managing your case studies more effectively.

• The six steps to a completed case study
• Uncovering case study candidates
• Convincing customers to participate
• Assembling your “pitch packet” for the customer ask
• 4 things you – or your interviewer/writer – must know before interviewing customers
• Interviewing to uncover compelling stories and details
• Getting measurable results
• Securing customer sign-off
• The final product looks like…
• What to expect: timeframes, interview logistics
• Close the loop: Your thank-you protocol
• 25 ways to use your customer stories (handout)

And do it all in a way that actually improves customer relationships.

Whether you’re a marketing manager, customer reference manager, business owner or writer, if you’re managing case studies, you’ll gain practical advice that will improve your approach and results immediately.

Details

Length: 1 hour

What’s included:

• 50-minute instruction, plus the record 10 minutes of Q&A
• Bonus: The Marketer’s Customer-Story Toolbox – a PDF companion of checklists and resources to manage case studies and success stories from start to finish.

The Instructor

Casey Hibbard of Compelling Cases Inc. has helped dozens of companies create and manage nearly 500 customer case studies and success stories over the past decade, including Level 3, Qwest, Verio, Jobfox and USA.NET. She’s author of the first book on case studies, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Follow her on Twitter at casey_hibbard or her Stories That Sell blog.

Course Options

Webinar plus printed copy of the book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset
Cost: $39, free shipping

Webinar and Book

Webinar plus PDF version of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset
Cost: $33, immediate download

 Webinar and PDF 

Webinar only
Cost: $24

    Webinar Only