Just for Copywriters
If you could write more compelling case studies…
How much more could you grow your business?
Customer case studies are a fun, lucrative addition to your copywriting menu of services or resume. Most companies do them again and again, and pay handsomely for good writers.
But your stories HAVE to SELL.
If you create blah, cookie-cutter case studies that fail to compel and sell decision-makers, your clients are…
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Less likely to call you again
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Reluctant to pay you top dollar
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Not as eager to refer you to their friends
Learn how to create more compelling case studies in a one-hour, no-cost teleclass, “For Case Study Copywriters: 8 Secrets for Writing Stories That Sell (More).”
What We’ll Cover
In this one-hour call, you’ll take away tips to help you create better case studies and be more valuable to your clients or company:
- The #1 way to "wow" your client or boss – What questions can you ask your client so you deliver more on-target stories?
- How to case your client’s competition – Case studies must sell against the competition. Do you know what to look for and how to write a story that competes?
- “Magic” questions to get featured customers to tell you more – How do you get hesitant interviewees to share more details of their experience?
- How to uncover measurable results – How can you help featured customers measure their results?
- Writing stories that pull prospects in – What tactics make a story more engaging and keep prospects reading?
- How to give executive decision-makers what they want in a case study – With time-pressed decision-makers, how do you help them glean information faster?
- Adding navigational “signposts” to your stories – Do you know how to cater to skim readers?
- Getting the customer’s "tears ‘n fears" – Why is emotion important and how do you weave it into your case studies?
WHO THIS CLASS IS FOR
If you’re considering breaking into the case study market, or are relatively new to the field and looking to sharpen your skills and competitive edge, then this call is for you. If you’re already a world-class case study copywriter, then you likely already know everything I’ll be presenting.
INSTRUCTOR
For more than a decade, Casey Hibbard has specialized in customer case studies, writing and managing more than 500. She’s the author of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset and the Stories That Sell blog.
DETAILS
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1-hour call
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Wednesday, September 8 at 9 am PDT/10 am MDT/11 am CDT/12 pm EDT
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The last 10-15 minutes of the presentation will be Q&A
(If you can’t attend, the course will be recorded and on-demand afterward.)
To SIGN UP, simply fill in your full name and email in the fields below. Watch your email for the teleclass call-in number.
P.S. – This is an information-rich session. You will take away valuable tips from this call!
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