the complete guide to success story marketing

6 Traits of Case Studies that Compel and Sell

A Free Webinar

6 Traits of Case Studies that Compel and Sell: How Writers Can Deliver Stories That Sell

Customer case studies are a hot area for freelance writers. LOTS of organizations are capturing the success stories of their happy customers – and turning to freelance writers to help them do so.

It’s fun work that’s never the same, and it’s lucrative. The typical 2-page case study commands $1000-$1500, on average.

As a writer, how can you deliver case studies that resonate with the audience – and sell for your clients?

In this 1-hour, free webinar, pick up a few tips for making your case studies effective for your clients. With stronger stories, you can command high rates and keep clients coming back.

Download the recorded webinar now.


Casey Hibbard of Compelling Cases has written more than 700 customer case studies in the past 12 years. She is the author of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset, the first book on planning, creating and using customer case studies.