Compelling Courses

A "STORIES THAT SELL" ONLINE COURSE
The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course

You know how to go about the usual marketing communications project—a brochure, email campaign or web site.

But customer case studies and success stories, well, they’re a whole different animal.

Marketers, business owners and writers will learn simple strategies to improve customer stories, and the whole process with customers – with less stress and delay. More Info»

Instructor: Casey Hibbard of Compelling Cases, Inc.
Duration: 1 hour
Format: Pre-recorded webinar

Buy Now $24, Class Only

Buy Now $33, Class and PDF of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

Buy Now $39, Class and Printed Book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

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A "STORIES THAT SELL" AUDIO COURSE
Writing a Compelling Customer Story – Start to Finish

The teleclass takes you through the steps of how to construct a story that resonates with readers, and makes a compelling case for the company, products and services. More Info»

Instructor: Casey Hibbard of Compelling Cases, Inc.
Duration: Two 1-hour classes 
Format: MP3 recording plus handouts

Buy Now $39, Class Only

Buy Now $48, Class and PDF of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

Buy Now $55, Class and Printed Book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

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A "STORIES THAT SELL" AUDIO COURSE
9 Insider Tips from 10 Years Crafting Customer Stories – How to Create Customer Stories
that Earn Their Keep

Author Casey Hibbard shares her top tips from a decade of experience in creating customer success stories. More Info»

Instructor: Casey Hibbard of Compelling Cases, Inc.
Duration: 30 minutes
Cost: $18
Format: MP3

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A "STORIES THAT SELL" AUDIO COURSE
The Case for Case Studies (Why You Need Them and How to Write Them)

Michael Stelzner and special guests Steve Slaunwhite and Casey Hibbard explore how to create stellar case studies. More Info»

Host: Michael Stelzner, author of the book Writing White Papers
Special Guests: Steve Slaunwhite and Casey Hibbard (case study experts!)
Duration: 57:28
Cost: $29
You Get: Downloadable MP3 Audio Recording of the class and a 36-page Class Transcript

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