the complete guide to success story marketing

Compelling Courses

A "STORIES THAT SELL" ONLINE COURSE FOR WRITERS
The Case Study Writer's Mad Skills Crash Course

 

Want to add customer case studies to your menu of freelance writing services, but don't have the know-how? Get the "mad skills" you need in this crash course for writers. In this 7- week online course, learn from-the-trenches tips from instructor Casey Hibbard, who has written more than 750 case studies for dozens of companies.

 

Armed with skills and best practices, you can confidently approach clients and win more projects - helping you break into this lucrative field.
Instructor: Casey Hibbard
When : On demand, whenever you are ready to begin
Format : 7 webinars delivered over 7 weeks, plus handouts and transcripts

 

Learn more.

 

A "STORIES THAT SELL" FREE WEBINAR FOR WRITERS
6 Traits of Case Studies that Compel and Sell: How Writers Can Deliver Stories that Sell

Customer case studies are a hot area for freelance writers. LOTS of organizations are capturing the success stories of their happy customers - and turning to freelance writers to help them do so.

As a writer, how can you deliver case studies that resonate with the audience - and sell for your clients?

In this 1-hour, free webinar, pick up a few tips for making your case studies effective for your clients. With stronger stories, you can command higher rates and keep clients coming back.

Instructor: Casey Hibbard
When: Available for download
Duration: 1 hour
Format: Webinar

Download the recorded webinar now.

 

A "STORIES THAT SELL" ONLINE COURSE
The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course

You know how to go about the usual marketing communications project—a brochure, email campaign or web site.

But customer case studies and success stories, well, they’re a whole different animal.

Marketers, business owners and writers will learn simple strategies to improve customer stories, and the whole process with customers – with less stress and delay. More Info»

Instructor: Casey Hibbard of Compelling Cases, Inc.
When: On Demand
Duration: 1 hour
Format: Pre-recorded webinar

Buy Now $24, Class Only

Buy Now $33, Class and PDF of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

Buy Now $39, Class and Printed Book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

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A "STORIES THAT SELL" AUDIO COURSE
Writing a Compelling Customer Story – Start to Finish

The teleclass takes you through the steps of how to construct a story that resonates with readers, and makes a compelling case for the company, products and services. More Info»

Instructor: Casey Hibbard of Compelling Cases, Inc.
When: On Demand
Duration: Two 1-hour classes
Format: MP3 recording plus handouts

Buy Now $39, Class Only

Buy Now $48, Class and PDF of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

Buy Now $55, Class and Printed Book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

Terms and Conditions

A "STORIES THAT SELL" AUDIO COURSE
9 Insider Tips from 10 Years Crafting Customer Stories – How to Create Customer Stories
that Earn Their Keep

Author Casey Hibbard shares her top tips from a decade of experience in creating customer success stories. More Info»

Instructor: Casey Hibbard of Compelling Cases, Inc.
When: On Demand
Duration: 30 minutes
Cost: $18
Format: MP3

Buy Now

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