Compelling Articles

Casey Hibbard Articles

The Art of Customer Case Studies – It’s the Story, Stupid!; whitepapersource.com

Five Steps to Effective Customer Case Studies; Software Business

Eight Ways to Get More Mileage Out of Your Customer Case Studies; Softletter

Maximizing the PR Value of Your Customer Success Stories; PR Tactics

Build Credibility by Showcasing Customer Successes; Frontrange TechBiz

Boost Your Chances of Securing Customer Signoff on Case Studies; SoftwareCEO.com

Leveraging Your Customer Case Studies in Technology PR; PRSA TechConnect

The Makings of a Winning Case Study Program; Software Business

Articles by Others

The Testimonial Dilemma; Robert Middleton, Action Plan Marketing