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- <span class="subhead">A "Stories that Sell" Online Course</span> The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course
- 9 Insider Tips from 10 Years Crafting Customer Stories
- The Case for Case Studies (Why You Need Them and How to Write Them)
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- 5 Ways Your Case Studies Can SCARE off Prospects
- The 3-Minute Guide to Making Customer Stories ‘Social’
- 3 Reasons to Spread Customer Stories INSIDE the Company
- 3 Ways Customer Success Stories Help Land Awards
- Help Nonprofits Sell Better with Stories
- Getting Short-Listed and Winning Work: Include Case Studies in Every Proposal
- Debunking the Lead Gen Myth: 40% Conversion Rate Using Case Studies for Lead Gen
- Customer Stories – When Video, When Written?
- 3 Ways to Get Nervous Prospects off the Fence
- 25 Different Ways to Use Your Customer Case Studies
- A Winning Strategy for Landing Big-Name Customer Stories
- 7 Customer Motivators—That Don't Include Discounts! <span class="subhead">Tried-and-True Tactics to Encourage Customers to Tell their Stories</span>
- 'Strangers with Experience' Trump Your Own Marketing
- Got a Hot Customer Story for the Media? Plan your Pitching Approach
- Never a Better Time for ROI: A Primer on Getting the Numbers You Need
- Case Study Writing Tip #4: Don't "Wing" Customer Interviews
- 6 Ways to Maximize Your Investment in Customer Stories
- Optimizing Success Stories for Search Engines
- What's in Your Success-Story Pitch Package?
- A Story Makes Your Message 'Stick'
- Timing Your Customer Case Studies <span class="subhead">Capture the most emotion and detail early in the customer relationship</span>
- Opportunities Missed! <span class="subhead">Between Gap in Case Study Use and High Rate of Effectiveness</span>
- Study Reveals Business Technology Buyers' Need for Content
- What's Your Thank-You Protocol?
- Incenting Sales to Share References
- Surprise! The #1 Thing Customers Want in Exchange for Reference Participation
- Boost Loyalty, References with Customer Communities
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