the complete guide to success story marketing

News, Reviews, and Interviews

25 Ways to Build Trust (and Sales!) With Customer Success Stories;

Podcast: Using Case Studies to Build Trust and Facilitate Sales – An Interview with Casey Hibbard;

Leading Lights: Casey Hibbard, Author of Stories that Sell; Britton Manasco’s Illuminating the Future blog

Stories Stick and Sell; Drew’s Marketing Minute

Q&A with a Story Guru: Casey Hibbard; A Storied Career

How to Get Customers to Agree to a Case Study;

Review: Stories That Sell by Casey Hibbard; Cindy King’s blog

Speak to the Right Decision-Maker in Your Case Study; Copywriting That Sells High Tech Blog

Stories That Sell: Add the Case Study to Your Outreach Efforts; ProfitMeister blog

Stories That Sell; Matt on Marketing

Seven Steps to Capturing Your Customer Success Stories; Jay Ehret’s The Marketing Spot

Customer Success Stories are Killer App for Salespeople; Jill Konrath’s Selling to Big Companies

Selling with Stories: The Best Way to Capture Your Prospect’s Attention; Jill Konrath for AllBusiness

Book Review: Stories That Sell by Casey Hibbard ; Evolution Web Development’s blog, EvoBloggito

Can Your Own Customer Stories Help You Sell More?; Graham Strong’s A Few Strong Words

8 Ways to Build Trust—and Sales—with Real Customer Stories; Kathleen Gage’s StreetSmarts Marketing blog

Guest Post: Ask and Ask Again – A Strategy for Extracting Customer Results, Reference Success blog

Teaming with Sales to Get Case Studies DONE, B2BMarketingSmarts blog

Case Studies – Answers to the Questions B2B Marketing Managers Ask Most, Savvy B2B Marketing blog

Stories that Sell – An Interview with Casey Hibbard, Ardath Albee’s Marketing Interactions blog

Tips on How to Write a Better Case Study, ClickInsights

Review of "Stories That Sell," Reader Views 

Interview with Casey Hibbard, Customer Reference Knowledge Sharing Network, blogtalkradio