Book Highlights How to Create and Leverage Customer Success Stories to Build Trust – and Sales
BOULDER, CO – March 17, 2010 – AIM Publishers is pleased to announce that Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset has won Gold in the Advertising/Marketing/PR/Event Planning category of the 2010 Axiom Business Book Awards.
Jenkins Group Inc. recently announced the results of the second annual, 2010 Axiom Business Book Awards, designed to honor the year’s best business books and their authors and publishers.
The Axiom Business Book Awards (www.axiomawards.com) are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses.
Stories That Sell, authored by Casey Hibbard and published by AIM Publishers, introduces a proven process for leveraging customer success stories into new sales. It offers Success-Story Marketing™ best practices from Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits.
“I’m pleasantly surprised and honored to win an Axiom Gold award,” Hibbard said. “I think that recognition is a testament to where business is right now. Increasingly, buyers are craving credible sources of information in an age of greater competition and skepticism – and less face-to-face business. Authentic stories about other customers’ experiences give buyers insight into how a product or service will work for them and the confidence to make purchases.”
Media: Please contact author for interviews or review copies. Visit the Media Room at www.StoriesThatSellGuide.com for cover art, author photo, sample chapter, table of contents, and more. The book, Stories That Sell, retails for $19.95 and can be purchased at www.StoriesThatSellGuide.com, on Amazon.com, and at 800-247-6553.