What Do You Want Your Story to Be?
One of Seth Godin’s blog posts today had a really insightful observation about stories in business. We’re not talking specifically about customer stories here, but about what you want the story of your business, brand or project to be.
He suggests deciding what you want that story to be beforehand and then matching your work to fit that story.
He says, "The story creates the work and the work creates the story."
Cool way to look at it. Check it out.
Foray into Social Media
Happy New Year!
So finally I venture into the "blogosphere." Though I write technology customer stories every day, I haven’t delved much into the many social media/technology opportunities out there. As is typical, "the cobbler’s children have no shoes"–my own marketing and networking efforts suffer.
So this is part of a New Year’s resolution. I’m learning and exploring the many ways to contribute, share and learn online. This post introduces my Stories That Sell blog, dedicated to all things related to customer stories–creating and using them, and working with your best customers in the process.
I’d like to create an interactive venue to share best practices, ideas and examples of some of the best uses of stories out there today. So, please share your links, thoughts, ideas and examples.
If you’re also looking to increase your social media involvement, check out a helpful article I found online about ways to make social media a daily practice.
I hope you’ll see this site as a resource in all your customer story efforts.
All the best,
Casey
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