Coaches, Consultants and Solopreneurs: Creating Credibility – and Sales – with Your Customer Success Stories

A Complementary 1-Hour Teleseminar for Coaches, Consultants and Solopreneurs

Wednesday, May 19 at 11 am Mountain (10 am PDT, 11 am MDT, 12 pm CDT, 1 pm EDT)

This will be recorded for those who cannot attend.

In today’s economy, more and more of us are venturing out on our own, delivering our expertise as independent professionals.

It’s a competitive environment where what you deliver is likely an intangible service, and maybe to people you never meet face-to-face.

You may be one of the most experienced professionals in your field, but if you can’t convincingly convey credibilty to potential customers, then you may not win the client.

How do you set yourself apart and convey credibility?

Customer success stories.

Show that you deliver what your marketing messages promise by showcasing the experiences and results of your happiest, most satisfied customers.

In this complementary, one-hour teleseminar, you’ll learn why and how to use customer success stories to give yourself a competitive edge:

• Why prospects believe your happy customers more than they believe your marketing promises
• What a customer success story or case study is, and what it looks like
• The 5 traits of a story that sells
• 25 ways to use your satisfied customers’ stories
• Case studies on case studies: Proof they work
• Q&A

When:

Wednesday, May 19 at 11 am Mountain (10 am PDT, 11 am MDT, 12 pm CDT, 1 pm EDT)

Instructor:

Casey Hibbard, founder and president of Compelling Cases, Inc., has helped dozens of companies create nearly 500 customer case studies and success stories over the past decade. She has produced and managed customer stories for companies such as Level 3, MarketingProfs, Qwest, Jobfox, Verio and Vocus. She is author of the first book on creating, managing and using customer stories, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset.

Sign up for the complementary, one-hour teleseminar here. You will receive the call-in number via email.

You’ll go away with fresh ideas and inspiration for how to grow your business with customer success stories. Plus, you get a complementary e-booklet, Communicating for Profit: 70 Tips for Coaches, Consultants and Service-Based Businesses from a Collection of Experts.

Spots are limited! Sign up now.

Watch your email inbox for the conference number and access code. 

(P.S. – This information-rich call is not promotional. Expect to get true value out of it.)