the complete guide to success story marketing

Zahmoo: The Online Story Bank

Author: ; Published: Jan 20, 2011; Category: Uncategorized; Tags: ; 7 Comments

In an organization, a single, powerful story can help land new business, get PR, win awards, train new sales reps, and reinforce the company’s vision among all employees. Yet so many stories go unrecorded – and lost as people leave the company.

You need a process for capturing them, and a place to do so.

I just learned about Zahmoo, a simple, cost-effective way for organizations to collect and keep their stories. Created by fellow story practitioner, Shawn Callahan of Anecdote, the web-based tool looks about as easy as it gets.

It lets you…

  • Collect stories from folks throughout your organization in one place
  • Share, rate, comment on and reuse stories
  • Tag and search stories
  • Collaborate with others on prioritizing stories
  • Find the right story to share with audiences when you need it

I’m impressed!

Moreover, it’s a very affordable way for small to mid-size organizations – without a big CRM or ERP system – to collect stories. Or even for larger organizations that want to make collaboration simpler.

Check it out.

Oh, there’s also a less-expensive family version for your personal stories.


7 Responses to “Zahmoo: The Online Story Bank”

  1. Mark McClure
    Jan 21, 2011
    10:50 pm

    A very interesting SaaS example in the storytelling space.

    I wonder if a ‘white label’ version for larger companies who could host within their own hybrid cloud infrastructures might appeal.

  2. Casey Hibbard
    Jan 23, 2011
    3:49 pm

    Hi Mark,

    That’s really a great idea, and an answer to some companies who are unsure about hosting their stories outside their own networks. I don’t think they offer it now, but maybe it’s on the roadmap.

    Thanks for your comment!

  3. Bob Nunn
    Jan 28, 2011
    10:25 am

    Somebody’s following you Casey. It’s me! Liking your stuff particularly this one. I’m into storytelling as well for the purposes of building brands online. Here’s one post you may be interested in.

  4. Casey Hibbard
    Jan 28, 2011
    11:15 am

    Hi Bob,

    Thanks for following. Really interesting post you linked about how stories increase value! The eBay stat was pretty impressive.

    Thanks for sharing!

  5. Olivier Soares
    Jan 30, 2011
    5:52 am

    Interesting ! I wonder now it compares to a tool like yammer which is also great for online team collaboration and exchange of content ? Any thoughts ?

  6. Casey Hibbard
    Jan 31, 2011
    8:49 pm

    Hi Olivier,

    I have to admit, I don’t know much about Yammer. I’ll check it out though. How do you think it compares to Yammer for sharing, organizing and ranking information?

    Feb 11, 2013
    10:50 am

    “Zahmoo: The Online Story Bank | Stories That Sell” in fact enables myself contemplate
    a tiny bit more. I actually admired each and every single piece of this blog post.
    Thanks a lot ,Rachel

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