Comments on: Customer Case Studies: The “Maybe” Language Legal Loves http://www.storiesthatsellguide.com/2010/05/customer-case-studies-the-maybe-language-legal-loves/ the complete guide to success story marketing Thu, 19 Jan 2012 22:16:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Storytelling Social Media Marketing PR Business & Technology Curated Stories May 7, 2010 http://www.storiesthatsellguide.com/2010/05/customer-case-studies-the-maybe-language-legal-loves/comment-page-1/#comment-346 Storytelling Social Media Marketing PR Business & Technology Curated Stories May 7, 2010 Fri, 07 May 2010 21:14:42 +0000 http://www.storiesthatsellguide.com/?p=1391#comment-346 [...] Customer Case Studies: The “Maybe” Language Legal Loves Published: May 7, 2010 Source: Stories That Sell » Blog In the world of customer stories, legal just might be our arch nemesis. Where marketers look for strong, absolute endorsement statements from customers, legal reviewers at vendor and customer companies prefer… [...] [...] Customer Case Studies: The “Maybe” Language Legal Loves Published: May 7, 2010 Source: Stories That Sell » Blog In the world of customer stories, legal just might be our arch nemesis. Where marketers look for strong, absolute endorsement statements from customers, legal reviewers at vendor and customer companies prefer… [...]

]]> By: Casey Hibbard http://www.storiesthatsellguide.com/2010/05/customer-case-studies-the-maybe-language-legal-loves/comment-page-1/#comment-345 Casey Hibbard Fri, 07 May 2010 16:08:16 +0000 http://www.storiesthatsellguide.com/?p=1391#comment-345 Ardath, That's hysterical! As if someone might be upset or confused when they can't access those online capabilities because they didn't realize they needed an Internet connection. Unfortunately, these legal folks have a lot of power. Thanks for sharing some humor on a Friday! Casey Ardath,

That’s hysterical! As if someone might be upset or confused when they can’t access those online capabilities because they didn’t realize they needed an Internet connection.

Unfortunately, these legal folks have a lot of power.

Thanks for sharing some humor on a Friday!

Casey

]]> By: Ardath Albee http://www.storiesthatsellguide.com/2010/05/customer-case-studies-the-maybe-language-legal-loves/comment-page-1/#comment-343 Ardath Albee Fri, 07 May 2010 15:35:42 +0000 http://www.storiesthatsellguide.com/?p=1391#comment-343 Hi Casey, Oh, I can relate. I think my favorite example was the demand from a client's legal dept. that every time we mentioned online capabilities we had to say "with an Internet connection." The funny part was that this was strictly an email campaign. They all have an Internet connection! Grrrr... Ardath Hi Casey,

Oh, I can relate. I think my favorite example was the demand from a client’s legal dept. that every time we mentioned online capabilities we had to say “with an Internet connection.” The funny part was that this was strictly an email campaign. They all have an Internet connection! Grrrr…

Ardath

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