http://www.storiesthatsellguide.com/2010/03/stories-that-sell-takes-home-gold-in-axiom-business-book-awards/ the complete guide to success story marketing Thu, 19 Jan 2012 22:16:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.storiesthatsellguide.com/2010/03/stories-that-sell-takes-home-gold-in-axiom-business-book-awards/comment-page-1/#comment-320 Brand Storytelling and Customer Persona Mon, 22 Mar 2010 20:20:13 +0000 http://www.storiesthatsellguide.com/?p=1310#comment-320 [...] There are many different kinds of stories that businesses and corporations can tell, Indeed, there are many that the savvy among them have been telling for years. Some of those stories have even involved branding and brands. But very few have built those stories around the customer. Wait, I hear you saying, just last week we posted a great customer success story on our web site. And those are indeed wonderful stories to tell. They help to give potential customers a feel for your company and for what doing business with you might be like. Casey Hibbard does a wonderful job of helping companies with those kind of stories and her book, Stories That Sell, has just won a very prestigious business book award. [...] [...] There are many different kinds of stories that businesses and corporations can tell, Indeed, there are many that the savvy among them have been telling for years. Some of those stories have even involved branding and brands. But very few have built those stories around the customer. Wait, I hear you saying, just last week we posted a great customer success story on our web site. And those are indeed wonderful stories to tell. They help to give potential customers a feel for your company and for what doing business with you might be like. Casey Hibbard does a wonderful job of helping companies with those kind of stories and her book, Stories That Sell, has just won a very prestigious business book award. [...]

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