‘Stories That Sell’ Takes Home Gold in Axiom Business Book Awards
I’m excited to announce today that Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset has won Gold in the Advertising/Marketing/PR/Event Planning category of the 2010 Axiom Business Book Awards.
This week, Jenkins Group Inc. announced the results of the second annual, 2010 Axiom Business Book Awards, designed to honor the year’s best business books and their authors and publishers.
The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses.
Stories That Sell, authored by Casey Hibbard and published by AIM Publishers, introduces a proven process for leveraging customer success stories into new sales. It offers Success-Story Marketing™ best practices from me on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits.
Kudos also to my friend and fellow writer Peter Bowerman for winning Silver in the Business Reference category for his The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less. Peter is a multiple award winner for his Well-Fed series of books, which I highly recommend.
Check out the full list of award winners.
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Brand Storytelling and Customer Persona
Mar 22, 2010
1:20 pm:
[...] There are many different kinds of stories that businesses and corporations can tell, Indeed, there are many that the savvy among them have been telling for years. Some of those stories have even involved branding and brands. But very few have built those stories around the customer. Wait, I hear you saying, just last week we posted a great customer success story on our web site. And those are indeed wonderful stories to tell. They help to give potential customers a feel for your company and for what doing business with you might be like. Casey Hibbard does a wonderful job of helping companies with those kind of stories and her book, Stories That Sell, has just won a very prestigious business book award. [...]