That’s really true, that the best companies are actively asking for reviews from buyers. I still get the sense though that actual reviewers are mostly on both ends of the spectrum – either really happy or really unhappy. Those in the middle may not feel motivated enough to take a few minutes to provide feedback.

Thanks for your comment!
Casey

I recently got an email from Zappos asking me (in the nicest way) to please help them and other customers out by providing a review on a recent purchase. Zappos, Amazon and Barnes and Noble especially seem to understand how customers rely on other customers reviews when making a purchasing decision.