Comments on: In a Visual Industry? Tell a Visual Case Study http://www.storiesthatsellguide.com/2010/01/in-a-visual-industry-tell-a-visual-case-study/ the complete guide to success story marketing Thu, 19 Jan 2012 22:16:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nate Joy http://www.storiesthatsellguide.com/2010/01/in-a-visual-industry-tell-a-visual-case-study/comment-page-1/#comment-265 Nate Joy Wed, 03 Feb 2010 20:59:10 +0000 http://www.storiesthatsellguide.com/?p=1197#comment-265 Thanks Casey, That would be exciting to see a future post devoted to this. My company, Metia, worked with MS Dynamics to create it. Let me know if you have any questions and have a great day! -Nate Thanks Casey,

That would be exciting to see a future post devoted to this. My company, Metia, worked with MS Dynamics to create it. Let me know if you have any questions and have a great day!

-Nate

]]> By: Casey Hibbard http://www.storiesthatsellguide.com/2010/01/in-a-visual-industry-tell-a-visual-case-study/comment-page-1/#comment-264 Casey Hibbard Wed, 03 Feb 2010 19:53:35 +0000 http://www.storiesthatsellguide.com/?p=1197#comment-264 Nate, Nice example! Thanks for sharing. I really like the little "click points" on the photos to learn about specific results for each customer. I've not seen that before. The big visuals make me much more interested in reading the case study. I might feature these in a future post! Casey Nate,

Nice example! Thanks for sharing. I really like the little “click points” on the photos to learn about specific results for each customer. I’ve not seen that before. The big visuals make me much more interested in reading the case study. I might feature these in a future post!

Casey

]]> By: Nate Joy http://www.storiesthatsellguide.com/2010/01/in-a-visual-industry-tell-a-visual-case-study/comment-page-1/#comment-263 Nate Joy Wed, 03 Feb 2010 15:50:02 +0000 http://www.storiesthatsellguide.com/?p=1197#comment-263 Hi Casey, Thanks for the post! I agree that adding the visual element to a case study makes the story so much richer. This is a cool and different way to display case studies using visual images: http://www.microsoft.com/dynamics/en/us/customer-stories.aspx The photos are either shot on site or taken from stock photography in order to really add flavor to the case study, and the "hotspots" are often whimsical and fun so people will be more likely to view the case study. Also the use of Silverlight really enhances the overall experience. Thanks again! -Nate Hi Casey,

Thanks for the post! I agree that adding the visual element to a case study makes the story so much richer. This is a cool and different way to display case studies using visual images: http://www.microsoft.com/dynamics/en/us/customer-stories.aspx

The photos are either shot on site or taken from stock photography in order to really add flavor to the case study, and the “hotspots” are often whimsical and fun so people will be more likely to view the case study. Also the use of Silverlight really enhances the overall experience. Thanks again!

-Nate

]]> By: Casey Hibbard http://www.storiesthatsellguide.com/2010/01/in-a-visual-industry-tell-a-visual-case-study/comment-page-1/#comment-260 Casey Hibbard Tue, 26 Jan 2010 17:45:45 +0000 http://www.storiesthatsellguide.com/?p=1197#comment-260 Hi Joe, Thanks for introducing me to Photostory. I haven't used it before. It seems much easier and more cost effective than video. Perhaps a customer's audio testimonial could be running as the photos go along. I appreciate the example too! Casey Hi Joe,

Thanks for introducing me to Photostory. I haven’t used it before. It seems much easier and more cost effective than video. Perhaps a customer’s audio testimonial could be running as the photos go along.

I appreciate the example too!

Casey

]]> By: Joe Large http://www.storiesthatsellguide.com/2010/01/in-a-visual-industry-tell-a-visual-case-study/comment-page-1/#comment-259 Joe Large Tue, 26 Jan 2010 17:12:06 +0000 http://www.storiesthatsellguide.com/?p=1197#comment-259 Have done several visual case studies with Microsoft's "photostory".. did one on building systems company I represented and how another municipality used the system and what happened.. It worked pretty well and I would put the link in some of my ongoing emails to people that wanted more info.. Now I do photostory stuff all the time for both case studies, business poems etc... I am a neophyte with anything computery..but photostory is easy and flexible.. Thanks for the post.. http://www.youtube.com/watch?v=IbwUk3yzmvQ Joe Have done several visual case studies with Microsoft’s “photostory”.. did one on building systems company I represented and how another municipality used the system and what happened..

It worked pretty well and I would put the link in some of my ongoing emails to people that wanted more info.. Now I do photostory stuff all the time for both case studies, business poems etc…

I am a neophyte with anything computery..but photostory is easy and flexible..

Thanks for the post.. http://www.youtube.com/watch?v=IbwUk3yzmvQ

Joe

]]> By: Casey Hibbard http://www.storiesthatsellguide.com/2010/01/in-a-visual-industry-tell-a-visual-case-study/comment-page-1/#comment-239 Casey Hibbard Wed, 13 Jan 2010 19:43:36 +0000 http://www.storiesthatsellguide.com/?p=1197#comment-239 Hi Jamie, Thanks for your thoughts! You know, that's a really important epiphany for writers. Instead of worrying that the written word is going away, we need to learn how to use other media with it. I think writers are starting to learn better how to bring in images and video to communicate with different types of audiences, and to complement the text. I'm actually thinking about taking a video production or broadcast writing course to help understand communication in video formats. Have fun experimenting! Hi Jamie,

Thanks for your thoughts! You know, that’s a really important epiphany for writers. Instead of worrying that the written word is going away, we need to learn how to use other media with it.

I think writers are starting to learn better how to bring in images and video to communicate with different types of audiences, and to complement the text.

I’m actually thinking about taking a video production or broadcast writing course to help understand communication in video formats.

Have fun experimenting!

]]> By: Jamie Lee http://www.storiesthatsellguide.com/2010/01/in-a-visual-industry-tell-a-visual-case-study/comment-page-1/#comment-238 Jamie Lee Wed, 13 Jan 2010 16:43:03 +0000 http://www.storiesthatsellguide.com/?p=1197#comment-238 Casey - Thanks for sharing this great example. I recently had an epiphany around the powerful role visual elements and multimedia play in reaching their audience. I'm a self-proclaimed bibliophile and a writer (both for work and for pleasure) ... so, obviously, I have more than a passing love affair with the written word. My epiphany was that not everyone is a word geek like me. In fact, a huge percentage of the population detests reading and would rather stick needles in their eyes than dig into written marketing material. Using visual elements to pull them into and through a written piece, or presenting the same material in an audio or audio/video format can help you reach SO many more people. Surprisingly, as a result of an online training I'm taking, I discovered that despite my love of the written word, I love to learn via video. Who knew? I think as we get deeper into 2010 and the years beyond, we will have more and more information presented to us in the multimedia formats - they are (when well done) entertaining, brief, and allow the viewer to absorb the message on so many different levels. I'm looking forward to experimenting with these media formats in 2010! Casey –
Thanks for sharing this great example.
I recently had an epiphany around the powerful role visual elements and multimedia play in reaching their audience. I’m a self-proclaimed bibliophile and a writer (both for work and for pleasure) … so, obviously, I have more than a passing love affair with the written word. My epiphany was that not everyone is a word geek like me. In fact, a huge percentage of the population detests reading and would rather stick needles in their eyes than dig into written marketing material. Using visual elements to pull them into and through a written piece, or presenting the same material in an audio or audio/video format can help you reach SO many more people.

Surprisingly, as a result of an online training I’m taking, I discovered that despite my love of the written word, I love to learn via video. Who knew? I think as we get deeper into 2010 and the years beyond, we will have more and more information presented to us in the multimedia formats – they are (when well done) entertaining, brief, and allow the viewer to absorb the message on so many different levels.

I’m looking forward to experimenting with these media formats in 2010!

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