Comments on: Are Your Case Studies ‘Human’ Enough? http://www.storiesthatsellguide.com/2009/11/are-your-case-studies-human-enough/ the complete guide to success story marketing Thu, 11 Mar 2010 17:58:10 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Ian Shircore http://www.storiesthatsellguide.com/2009/11/are-your-case-studies-human-enough/comment-page-1/#comment-191 Ian Shircore Thu, 12 Nov 2009 04:08:50 +0000 http://www.storiesthatsellguide.com/?p=1055#comment-191 Hi, Casey. Nice stuff, and I agree with all the points you’ve raised. One thing, though. Don’t you find, as we do, that a lot of clients are actually scared of allowing the humanity (and the humor) to show through? I find the human face often has to be smuggled in, just in the careful choice of a slightly unexpected word or two. Make it too obvious and they start to worry about whether it’s “serious” enough. Funny that quite small companies often want to be seen as unremittingly serious, when people like Intel are relaxed enough to value humanity and humor in their marketing. Keep up the good work. Ian Hi, Casey. Nice stuff, and I agree with all the points you’ve raised. One thing, though. Don’t you find, as we do, that a lot of clients are actually scared of allowing the humanity (and the humor) to show through? I find the human face often has to be smuggled in, just in the careful choice of a slightly unexpected word or two. Make it too obvious and they start to worry about whether it’s “serious” enough. Funny that quite small companies often want to be seen as unremittingly serious, when people like Intel are relaxed enough to value humanity and humor in their marketing. Keep up the good work. Ian

]]> By: Casey Hibbard http://www.storiesthatsellguide.com/2009/11/are-your-case-studies-human-enough/comment-page-1/#comment-189 Casey Hibbard Tue, 10 Nov 2009 16:17:55 +0000 http://www.storiesthatsellguide.com/?p=1055#comment-189 Hi Harry, That's a really good point! Humor is very humanizing. But I think it's hard for businesses and writers to know HOW to work humor into the story. Again, the best place is in the customer's comments, right? Hi Harry,

That’s a really good point! Humor is very humanizing. But I think it’s hard for businesses and writers to know HOW to work humor into the story. Again, the best place is in the customer’s comments, right?

]]> By: Harry Weiland http://www.storiesthatsellguide.com/2009/11/are-your-case-studies-human-enough/comment-page-1/#comment-187 Harry Weiland Mon, 09 Nov 2009 15:42:44 +0000 http://www.storiesthatsellguide.com/?p=1055#comment-187 Good points, Casey. What else? Humor. Try to put some humor into the case study, because it makes business information more digestible. Moste of the story have a humoristic element, which suits. Best! Harry Good points, Casey.
What else? Humor. Try to put some humor into the case study, because it makes business information more digestible. Moste of the story have a humoristic element, which suits.
Best!
Harry

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