Awesome How-to – Customer Testimonial Videos
Dianna Huff’s B2B Marcom Writer Blog features an impressive example of customer testimonial videos by Waters Corporation – from how they collected them to usage. Read the full story here.
What stands out for me:
- They made the videos about the customers more than the vendor
- To be efficient, they went to where their customers are – an event
- They planned months in advance and got interview questions approved by customers
- The videos were unscripted. Customers responded to questions authentically.
Check it out, and have a great weekend!
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