Creating Customer Reference Programs – A Marketing Plan
Wow, I just came across a fabulous resource on the Customer Reference Insights blog.
I’m a big proponent of managing customer references formally, even if you’re small. It’s important to see a customer’s full reference value beyond just one-off reference calls or case studies, and track your use of any reference customers.
The blog post, Marketing Plan Outline for Creating a Customer Reference Program, provides best practices on getting a customer reference program going.
Covering all phases, from securing program approval to launching the program to measuring success, it’s a valuable document.
If you’re looking to start a reference program or even improve your existing one, check it out and save it.
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