Marketing-Sales Collaboration on Case Studies
In most companies, producing a steady stream of customer case studies and success stories depends on sales and marketing teams working together.
Yet, it doesn’t always go smoothly.
Pick up some tips in a guest post I contributed to Susan Fantle’s B2BMarketingSmarts blog. The post, Teaming with Sales to Get Case Studies DONE, highlights some specific time-tested ways that companies succeed in getting the stories they need – and keeping both sales and marketing happy in the process.
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