http://www.storiesthatsellguide.com/2009/04/when-a-dated-case-study-is-ok/ the complete guide to success story marketing Thu, 19 Jan 2012 22:16:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.storiesthatsellguide.com/2009/04/when-a-dated-case-study-is-ok/comment-page-1/#comment-36 Casey Hibbard Wed, 15 Apr 2009 20:22:13 +0000 http://storiesthatsellguide.com/blog/2009/04/when-a-dated-case-study-is-ok/#comment-36 To elaborate on this post... The downside of including dates in a customer success story: A date in a story indicates to readers when the customer chose or brought in the product or service. If it was a long time ago, then the story is seen as outdated and not as relevant. People want fresh, recent information. Think about any customer feedback you look at when you're buying. If you read comments on Amazon.com or eBay, you want to read the freshest comments to know that the seller has recently delivered successfully - not 5 years ago. Or, imagine you're hiring someone. You want to talk to references that recently worked with that person. The information is much more valuable if it's recent. But, if your goal is to show that a product still works after a long time, then a date or timeframe (5 years) is important. To elaborate on this post…
The downside of including dates in a customer success story:
A date in a story indicates to readers when the customer chose or brought in the product or service. If it was a long time ago, then the story is seen as outdated and not as relevant. People want fresh, recent information.
Think about any customer feedback you look at when you’re buying. If you read comments on Amazon.com or eBay, you want to read the freshest comments to know that the seller has recently delivered successfully – not 5 years ago.
Or, imagine you’re hiring someone. You want to talk to references that recently worked with that person. The information is much more valuable if it’s recent.
But, if your goal is to show that a product still works after a long time, then a date or timeframe (5 years) is important.

]]> http://www.storiesthatsellguide.com/2009/04/when-a-dated-case-study-is-ok/comment-page-1/#comment-35 mypostcardprinting Tue, 14 Apr 2009 07:37:50 +0000 http://storiesthatsellguide.com/blog/2009/04/when-a-dated-case-study-is-ok/#comment-35 Everyone is turning to green technology for the future of their industries. It would not be a bad thing that we adapt it as soon as possible. Thanks for the nice reminder. Everyone is turning to green technology for the future of their industries. It would not be a bad thing that we adapt it as soon as possible. Thanks for the nice reminder.

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