http://www.storiesthatsellguide.com/2009/03/interview-on-trends-and-uses-of-customer-stories/ the complete guide to success story marketing Thu, 19 Aug 2010 15:45:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.storiesthatsellguide.com/2009/03/interview-on-trends-and-uses-of-customer-stories/comment-page-1/#comment-41 Casey Hibbard Fri, 03 Apr 2009 18:33:17 +0000 http://storiesthatsellguide.com/blog/2009/03/interview-on-trends-and-uses-of-customer-stories/#comment-41 Jill, Yes, do give me a call when you're in the area and we can meet for coffee or something. Casey Jill,
Yes, do give me a call when you’re in the area and we can meet for coffee or something.
Casey

]]> http://www.storiesthatsellguide.com/2009/03/interview-on-trends-and-uses-of-customer-stories/comment-page-1/#comment-40 Jill Horwitz Fri, 03 Apr 2009 00:06:55 +0000 http://storiesthatsellguide.com/blog/2009/03/interview-on-trends-and-uses-of-customer-stories/#comment-40 Hi Casey, I actually live in the Bay Area - Berkeley. I do get out to Boulder sometimes though, maybe we can get together next time I'm there. Cheers! Jill Hi Casey,
I actually live in the Bay Area – Berkeley. I do get out to Boulder sometimes though, maybe we can get together next time I’m there.
Cheers!
Jill

]]> http://www.storiesthatsellguide.com/2009/03/interview-on-trends-and-uses-of-customer-stories/comment-page-1/#comment-39 Casey Hibbard Fri, 27 Mar 2009 17:10:40 +0000 http://storiesthatsellguide.com/blog/2009/03/interview-on-trends-and-uses-of-customer-stories/#comment-39 Hi Jill, Thanks for your comment! It's really true. In the absence of a friend's or trusted colleague's personal recommendation for a solution, a customer success story is the next best thing. Hey, are you in Boulder? I'm Boulder-based. Loving the snow. Casey Hi Jill,
Thanks for your comment! It’s really true. In the absence of a friend’s or trusted colleague’s personal recommendation for a solution, a customer success story is the next best thing.
Hey, are you in Boulder? I’m Boulder-based. Loving the snow.
Casey

]]> http://www.storiesthatsellguide.com/2009/03/interview-on-trends-and-uses-of-customer-stories/comment-page-1/#comment-38 Jill Horwitz Fri, 27 Mar 2009 04:31:02 +0000 http://storiesthatsellguide.com/blog/2009/03/interview-on-trends-and-uses-of-customer-stories/#comment-38 Great interview! I work in marketing for a company that specializes in Customer Reference Management. I get the opportunity to see how beneficial using the techniques you suggest can be. In today's tough economy a success story is a great way to make a customer feel safe and comfortable in the choice they are making. People are spending less and relying more on things they already have. One of those things can be the voice of a satisfied customer, it can be the last thing needed to turn a lead into a new client. Like you said, make it a win-win for all involved and you have the recipe for a very satisfying marketing strategy. Thanks for reinforcing these ideas and reminding people that a customer's voice can be one of the strongest tools they may already have! Great interview! I work in marketing for a company that specializes in Customer Reference Management. I get the opportunity to see how beneficial using the techniques you suggest can be. In today’s tough economy a success story is a great way to make a customer feel safe and comfortable in the choice they are making. People are spending less and relying more on things they already have. One of those things can be the voice of a satisfied customer, it can be the last thing needed to turn a lead into a new client. Like you said, make it a win-win for all involved and you have the recipe for a very satisfying marketing strategy.
Thanks for reinforcing these ideas and reminding people that a customer’s voice can be one of the strongest tools they may already have!

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