http://www.storiesthatsellguide.com/2009/03/give-away-your-story/ the complete guide to success story marketing Thu, 19 Jan 2012 22:16:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.storiesthatsellguide.com/2009/03/give-away-your-story/comment-page-1/#comment-42 Leah Inaba Fri, 20 Mar 2009 19:35:50 +0000 http://storiesthatsellguide.com/blog/2009/03/give-away-your-story/#comment-42 Casey, this is very interesting. We're trying out different marketing techniques using the many success stories that we have gained over the years. Right now we have an email list called Stories From The Profit Process that interested people can sign up for on the website. We were also toying with the idea of using AdWords landing pages with the the start of a story and then the customer would put in their name and email to subscribe and hear the rest of the story. We decided not to do that though and just have the opt in form on the website. We'll see how it goes. In the past these stories ran in a column in the Sacramento Business Journal and that drove quite a bit of traffic to the website, but now with the weak economy the Biz Journal is stripping out many of their column features in favor of advertising so we are trying to different things with the stories to replace that traffic stream. If you are interested, we would love for you to read some of our stories to see what you think. Also, feel free to email me and we can continue this conversation! Thanks! Casey, this is very interesting. We’re trying out different marketing techniques using the many success stories that we have gained over the years. Right now we have an email list called Stories From The Profit Process that interested people can sign up for on the website. We were also toying with the idea of using AdWords landing pages with the the start of a story and then the customer would put in their name and email to subscribe and hear the rest of the story. We decided not to do that though and just have the opt in form on the website. We’ll see how it goes. In the past these stories ran in a column in the Sacramento Business Journal and that drove quite a bit of traffic to the website, but now with the weak economy the Biz Journal is stripping out many of their column features in favor of advertising so we are trying to different things with the stories to replace that traffic stream. If you are interested, we would love for you to read some of our stories to see what you think. Also, feel free to email me and we can continue this conversation! Thanks!

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