A CEO’s Storytelling Manifesto
Storytelling has always been important to human society. From our earliest days, it’s how we learned and understood the world.
Now, a CEO of a successful software company suggests that storytelling is critical to companies during this economic downturn.
Tom Nies, founder and CEO of 40-year-old software company Cincom Systems, says:
"Companies must be willing to play a larger part in the success stories of their customers, not only in the singular success of selling a product or service to a customer. We all must work together to create new stories out of the current downturn."
Read Nies’ 12-slide manifesto, "Stories, Storytelling, Story-Selling in Business."
Leave a comment
Order from this site and get TWO bonuses!
Companion ebooks to Stories that Sell!
Get the most out of Stories that Sell with The Marketer's Toolkit AND The Writer's Toolkit. These additional resources provide proven tips to help you succeed with success stories.
