http://www.storiesthatsellguide.com/2009/02/lessons-from-a-bad-case-study-too-much-narrative/ the complete guide to success story marketing Thu, 19 Jan 2012 22:16:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.storiesthatsellguide.com/2009/02/lessons-from-a-bad-case-study-too-much-narrative/comment-page-1/#comment-54 Casey Hibbard Mon, 16 Feb 2009 20:24:26 +0000 http://storiesthatsellguide.com/blog/2009/02/lessons-from-a-bad-case-study-too-much-narrative/#comment-54 Jill, that's true. You have to ask yourself whether the information will contribute to the reader's understanding or not. Karen, unfortunately I can't share the actual case study, but I might remove all identifying info in it and do a teleclass around it in the future. Casey Jill, that’s true. You have to ask yourself whether the information will contribute to the reader’s understanding or not.
Karen, unfortunately I can’t share the actual case study, but I might remove all identifying info in it and do a teleclass around it in the future.
Casey

]]> http://www.storiesthatsellguide.com/2009/02/lessons-from-a-bad-case-study-too-much-narrative/comment-page-1/#comment-53 Casey Hibbard Mon, 16 Feb 2009 20:21:05 +0000 http://storiesthatsellguide.com/blog/2009/02/lessons-from-a-bad-case-study-too-much-narrative/#comment-53 Yes Steve, she's sad about the bad case study! Yes Steve, she’s sad about the bad case study!

]]> http://www.storiesthatsellguide.com/2009/02/lessons-from-a-bad-case-study-too-much-narrative/comment-page-1/#comment-52 Steve Rainwater Mon, 16 Feb 2009 17:59:19 +0000 http://storiesthatsellguide.com/blog/2009/02/lessons-from-a-bad-case-study-too-much-narrative/#comment-52 Not to take the attention off your comments - which are spot on, but what a great photo! slr Not to take the attention off your comments – which are spot on, but what a great photo!
slr

]]> http://www.storiesthatsellguide.com/2009/02/lessons-from-a-bad-case-study-too-much-narrative/comment-page-1/#comment-51 Karen Marley Sun, 15 Feb 2009 15:19:13 +0000 http://storiesthatsellguide.com/blog/2009/02/lessons-from-a-bad-case-study-too-much-narrative/#comment-51 Thank you Casey, Is it possible to access the case study you're referring to? Your input is always right on target and I'd love to study the example. Thank you Casey,
Is it possible to access the case study you’re referring to? Your input is always right on target and I’d love to study the example.

]]> http://www.storiesthatsellguide.com/2009/02/lessons-from-a-bad-case-study-too-much-narrative/comment-page-1/#comment-50 Jill Conrad Fri, 13 Feb 2009 19:02:57 +0000 http://storiesthatsellguide.com/blog/2009/02/lessons-from-a-bad-case-study-too-much-narrative/#comment-50 This is a good point that I find often in case studies that get written abroad. Sometimes I find too much narrative while others not enough. It's a challenge to find that balance. This is a good point that I find often in case studies that get written abroad. Sometimes I find too much narrative while others not enough. It’s a challenge to find that balance.

]]>