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Short-Time Access – Book Excerpt: Using Customer Stories in Sales

Author: ; Published: Jan 14, 2009; Category: Using Customer Stories; Tags: None; One Comment

RainToday.com ran an excerpt from the Sales chapter of my book (Stories That Sell) today. It looks like an article, but it’s actually a full excerpt.

The section they featured includes advice and interviews with Jill Konrath, author of Selling to Big Companies, and Brian Carroll, author of Lead Generation for the Complex Sale.

RainToday is a membership site, however their content remains open to all for a short time. Check it out before it’s gone!

One Response to “Short-Time Access – Book Excerpt: Using Customer Stories in Sales”


  1. Ray Gulick
    Jan 14, 2009
    6:54 pm

    Glad to see you’re getting some well-deserved recognition for the value of the information in your book.

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