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	<title>Comments on: When in Doubt, Look it Up</title>
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	<link>http://www.storiesthatsellguide.com/2008/12/when-in-doubt-look-it-up/</link>
	<description>the complete guide to success story marketing</description>
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		<title>By: Casey Hibbard</title>
		<link>http://www.storiesthatsellguide.com/2008/12/when-in-doubt-look-it-up/comment-page-1/#comment-62</link>
		<dc:creator>Casey Hibbard</dc:creator>
		<pubDate>Wed, 07 Jan 2009 21:52:42 +0000</pubDate>
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		<description>Michael,
Thanks for the more advanced definitions. Very helpful!
Casey
</description>
		<content:encoded><![CDATA[<p>Michael,<br />
Thanks for the more advanced definitions. Very helpful!<br />
Casey</p>
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		<title>By: Michael Kelberer</title>
		<link>http://www.storiesthatsellguide.com/2008/12/when-in-doubt-look-it-up/comment-page-1/#comment-61</link>
		<dc:creator>Michael Kelberer</dc:creator>
		<pubDate>Fri, 02 Jan 2009 15:17:14 +0000</pubDate>
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		<description>Great point, and highlights the danger of assuming you know what a technical term means just because it&#039;s a &quot;common&quot; word like revenue or profit.
Here&#039;s a more business-geek definition:
Operating Revenue: gross sales from the company&#039;s primary business (eg. selling widgets)
Gross Revenue: That plus any ancilliary revenue (interest income, licensing fees, etc).
Similarly, Operating Profit is the profit from the primary operations (operating revenue minus cost of goods sold).
Net profit: Gross Revenue minus all costs.
Michael
www.writingthatmeansbusiness.com
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		<content:encoded><![CDATA[<p>Great point, and highlights the danger of assuming you know what a technical term means just because it&#8217;s a &#8220;common&#8221; word like revenue or profit.<br />
Here&#8217;s a more business-geek definition:<br />
Operating Revenue: gross sales from the company&#8217;s primary business (eg. selling widgets)<br />
Gross Revenue: That plus any ancilliary revenue (interest income, licensing fees, etc).<br />
Similarly, Operating Profit is the profit from the primary operations (operating revenue minus cost of goods sold).<br />
Net profit: Gross Revenue minus all costs.<br />
Michael<br />
<a href="http://www.writingthatmeansbusiness.com" rel="nofollow">http://www.writingthatmeansbusiness.com</a></p>
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		<title>By: Steve Kayser</title>
		<link>http://www.storiesthatsellguide.com/2008/12/when-in-doubt-look-it-up/comment-page-1/#comment-60</link>
		<dc:creator>Steve Kayser</dc:creator>
		<pubDate>Fri, 19 Dec 2008 03:06:38 +0000</pubDate>
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		<description>Hey Casey! Why didn&#039;t you tell me you had a new blog? And what&#039;s your Twitter name. I&#039;m on Twitter too. @stevekayser  - have my new blog up as well... Http://www.writingriffs.com - when does the book come out?
</description>
		<content:encoded><![CDATA[<p>Hey Casey! Why didn&#8217;t you tell me you had a new blog? And what&#8217;s your Twitter name. I&#8217;m on Twitter too. @stevekayser  &#8211; have my new blog up as well&#8230; Http://www.writingriffs.com &#8211; when does the book come out?</p>
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