Comments on: Customer Successes in Advertising: AT&T’s “Small Business Moments”

By: Casey

Casey — Wed, 11 Jun 2008 19:32:52 +0000

Hi Charles,
Thanks for reading!
It’s in the June issue of Fast Company. I tried to find it online as well, but couldn’t. And the page I tore out was not a clean enough tear to scan! I’ll continue looking.
Customer success stories make so much sense and are so effective, but they are a bit more involved so companies shy away. It’s very worth the effort though.
Casey

By: Charles Brown

Charles Brown — Wed, 11 Jun 2008 18:41:12 +0000

Casey,
I’ve got to pick up a copy of Wired today to see this ad.
When I suggest writing about customer success stories to my clients, they think it would be a good idea. But when they actually experience the results, they are blown away.
Their prospects really connect to case studies in a way unlike any other form of marketing material.
Keep writing this remarkable blog, it is one of my daily reads.

By: Harry Weiland

Harry Weiland — Wed, 11 Jun 2008 07:31:29 +0000

Hi Casey,
good example. Most of the common ads with Case-Study-Content have one mistake: they don’t forward to deeper information.
Do you have a scan of the AT&T-Ad?
Regards
Harry