http://www.storiesthatsellguide.com/2008/05/snazz-up-case-studies-with-industry-photos/ the complete guide to success story marketing Thu, 19 Jan 2012 22:16:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.storiesthatsellguide.com/2008/05/snazz-up-case-studies-with-industry-photos/comment-page-1/#comment-130 Casey Fri, 09 May 2008 14:35:27 +0000 http://storiesthatsellguide.com/blog/2008/05/snazz-up-case-studies-with-industry-photos/#comment-130 Hi Harry, You make a really good point! Stock photos might be the lazy way, especially when a customer has fabulous photos of its own like Doppelmayr. It's worth taking the time to pursue actual customer photos, and leave stock photos for times when you just can't get anything from the customer. The main point is, use a photo that is a dynamic representation of the industry or company being featured, rather than staid photos of people meeting in a conference room. (Used way too often!) Hi Harry,
You make a really good point! Stock photos might be the lazy way, especially when a customer has fabulous photos of its own like Doppelmayr.
It’s worth taking the time to pursue actual customer photos, and leave stock photos for times when you just can’t get anything from the customer.
The main point is, use a photo that is a dynamic representation of the industry or company being featured, rather than staid photos of people meeting in a conference room. (Used way too often!)

]]> http://www.storiesthatsellguide.com/2008/05/snazz-up-case-studies-with-industry-photos/comment-page-1/#comment-129 Harry Weiland Fri, 09 May 2008 10:15:25 +0000 http://storiesthatsellguide.com/blog/2008/05/snazz-up-case-studies-with-industry-photos/#comment-129 Hm, i agree, it is hard to get good pictures. But it is worth digging for them. Stock-Photos are always Stock-Photos and everybody recognizes it. And Doppelmayr has wonderful Pics from its products: http://www.doppelmayr.at/ Regards from Hamburg, Germany Hm, i agree, it is hard to get good pictures.
But it is worth digging for them. Stock-Photos are always Stock-Photos and everybody recognizes it. And Doppelmayr has wonderful Pics from its products: http://www.doppelmayr.at/
Regards from Hamburg, Germany

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