Storytelling for Causes
I've long thought that nonprofits/causes should tell more of their success stories as they pursue donors, sponsors, grants, volunteers, etc.
Kivi Leroux Miller wrote a great post this week, "Five Questions Nonprofits Should Answer with Stories."
She points out the variety of stories organizations should tell - beyond just the typical stories about the people the nonprofit helped. Tell the actual stories of donors, sponsors and volunteers so that new donors, sponsors and volunteers know why others are involved and how they benefit.