the complete guide to success story marketing
Stories that Sell: The complete guide to success story marketing


“Casey Hibbard is an expert in Success-Story Marketing and her terrific book Stories that Sell will help you reach people in the best way possible, through customer storytelling.”

David Meerman Scott
Bestselling author of The New Rules of Marketing and PR


Shorten Your Sales Cycle, Open Doors to
Bigger Accounts, Land Major Media Coverage
Get it all with a few good stories from your happiest customers

The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for leveraging your current successes into new sales. Learn Success-Story Marketing™ best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits.

Profit from the one marketing tool prospects believe most!

Learn how to:

  • Uncover your most satisfied, successful customers—and get them to say "yes!" to sharing their stories publicly
  • Move success stories smoothly through the Seven-Step Customer Story System, from choosing to using stories
  • Conduct interviews that bring out details most important to your
    potential customers—increased sales, employee retention, website
    traffic, and more
  • Use customer stories to achieve your sales, marketing and PR goals
  • Apply storytelling techniques that attract buyers and move them to act
  • Avoid common roadblocks that can derail a customer story
  • Repurpose a single success story in dozens of different ways